Film and TV characters emblazoned on children's clothing can be a very important and growing aspect of clothing retail. As a retailer you should have noticed this growing trend. However, in case you haven't, the fact that it's rare to find a roomful of children without at least half wearing merchandise character clothing should tell you all you need to know. Whilst Mickey Mouse t-shirts have been popular for over fifty years, the sheer scope of character clothing that's now available is immense, and the popularity amongst both children and their parents is at an all-time high. This is why you should make sure you have licensed character clothing in your stock lines.
Why the Popularity?
So what is the popularity of character clothing all about? One of the main reasons for the trend is that the price of character clothing has come more in line with normal clothing thanks to economies of scale. This means more and more families are happy to buy character clothing for their children, as it's not actually costing them any more money. Another reason is that kids today are simply more in tune with fads, fashions, movies and music than they ever have been before. They know all the best characters out there, and if they can't be them, the next best thing is to wear clothes carrying their images.
The Minion Effect
With three films and a huge range of merchandise, the Minions franchise has proven to be one of the most popular of the last decade. What is it about these cute little Minions that kids love so much? Well, firstly, they're gender-neutral, which means everyone likes them, and when you get them in stock, there's more chance of selling them than typical boy/girl items. And they are neither baddies nor goodies, which makes them pretty unique. The Minion trend is not going anywhere fast, so be sure to have some clothing in your shop.
Other hugely popular characters, along with Spiderman and Minions, include Disney Princess, Doc McStuffins, CBeebies characters, Cars and Hello Kitty. These will continue to be popular for years, but try to stay on top of kids' movie trends to work out which other wholesale kids clothing lines you should get in stock when they become available.
As you can see, kids' clothing retailers who don't stock licensed character clothes are almost certainly missing a trick.
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